To remain competitive, new successful business models must continuously be established in the consumer goods sector.

Consumers are not only looking for products, but also for positive consumer experiences.

Smart companies can adapt, and innovate, integrate data and processes, use smart technologies, understand customer sentiment, and be agile enough to overcome challenges.

New digital technologies, particularly artificial intelligence, blockchain, and e-commerce, offer wholesalers the opportunity to reposition themselves in an era of technological transformation.